September 14, 2021
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About Us
Brand Story
Our story began in 1990, inside a small home, with just a few tools and a big dream. We didn’t have a showroom or a signboard with just skilled hands, and a heart full of hope. We made gold ornaments on order for nearby jewellery stores, crafting each piece with care, one by one. In 1993, we took a bold step and opened our first store: Sreelekshmi Jewellery. It was small, but it meant everything. It stood for trust, for relationships built over time, and for a craft passed down through generations
By 1996, our connection with gold grew deeper. We started Parthasarathy Gold and Dye Works, a gold machinery and tool unit, not a jewellery store, but an essential part of the jewellery-making world. It helped us understand the science behind the art. Then came a turning point.
In 2014, with over two decades of experience behind us, we reimagined our journey and gave it a new name, Pavithram Gold & Diamonds. It became our identity. We opened a store that served both wholesale and retail customers, bringing our work closer to the people we create for. By 2018, our family had grown. So we built a dedicated gold manufacturing unit for wholesale, and opened a wide, welcoming showroom for retail, right in the heart of Adoor city.
Today, Pavithram stands for patience, precision, and promises kept. Every piece we craft carries the warmth of our beginnings and the belief that gold is not just worn, it’s felt, celebrated, and remembered. Welcome to Pavithram. Where tradition meets trust. And every ornament tells a story
CEO Message
Welcome to Pavithram Gold & Diamonds.
Our journey began with a simple belief — that jewellery is not just an ornament, but a symbol of love, trust, and tradition. For generations, gold has held a sacred place in our homes and hearts. At Pavithram, we are proud to carry forward this legacy by offering you purity, elegance, and craftsmanship that reflects Kerala’s rich culture.
Every piece we offer is carefully curated to celebrate your special moments. Whether it’s a wedding, a festival, or a small celebration, we strive to make your experience memorable and trustworthy.
Thank you for making us a part of your precious occasions. We promise to continue earning your trust, one sparkle at a time.
Hello From CEO
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